How To Get Google To Send You New Business Leads

To get new leads into your business you need a squeeze page. The primary objective of this page is to capture information for follow-up email marketing.

When you design a squeeze page you need to take into account who your audience are and what problem you are offering to solve for them when they provide you with their email address.

As a general rule, you would normally direct paid traffic to your squeeze page. But what about all the free traffic that Google and the other search engines can send you for free?

To get these leads, you need to optimize your squeeze page appropriately so that it gets seen by the search engines and gets ranked on their search listings.

Know Your Keywords

Study the keywords that your audience uses to find you. It doesn’t matter what other people think about your keywords, it only matters what your audience is using to find you. Look for high value, low competition keywords to use to attract your audience.

Use Keywords In Titles

Use keywords in the title of your squeeze page and make sure that they are in the proper heading style. If the search engine recognizes it as a header, it will place more importance on the words than if it’s body text.

Keywords In The URL

When you build a squeeze page use a keyword or keyword phrase in the URL. Don’t go too crazy with the keywords, though. You want the page URL to also look nice.

Use Descriptive Keywords In Alt Image Tags

Search bots can’t read images, provide descriptions to the images that you have in your squeeze page. Use more than ” pretty pink flower” to describe the image. Instead use words that are particular to your product or service

Write Awesome Headlines

Headlines are important because people don’t read horizontally on the internet; they read vertically. Bolding a headline using headers and making sure it’s an important keyword, will not only direct the search engines to rank you higher, but it will also help your target audience read your page better.

Keywords In Links

Make links within the squeeze page with words that are keywords and specific about the link. Don’t use words like “click here” – use words that describe what they’re clicking such as “100 Cookie Recipes” in its place. The majority of people recognize that underlined words are where you should click.

Responsive Design

A lot of people use their mobile devices to search the internet. Make sure your page can be viewed correctly on mobile devices like smart phones and tablets. The more responsive your design is, the more the search engines will like your page.

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Comprehesive Mortgage Auditing

Comprehensive mortgage reporting is a very successful tool when auditing for mortgage fraud. As borrowers continue to educate themselves about the game lenders played during the surge in demand for new homes from 2001 to 2007 this kind of analysis not only delves into forensic detail of a mortgage loans origination, but also the issue of profit generated by the securitizing parties and even the length of time the full amount was recovered in relation to amortization of the original lien.

Case after case is a blatant example of fraud covered with fraud dipped in more fraud and rolled in lies. At some point we all must stop piling on mountains of evidence and make sure this evidence is being heard by state and federal court judges in every type of judicial and non-judicial foreclosure state. As an auditor we rely on attorneys to make sure the evidence is presented and used in a way that gets results for betrayed homeowners and wronged investors.

In brief, the lender lent the borrower an amount that was beyond his capacity to repay and sold the loan to a securitization trust thereby recovering the amount it lent to the borrower within just three months of granting. For its part, the trust utilized the MERS System® to cut short the documentation process and skip recording fees, earned tax-exempt income from securitizing this loan, and even if it failed to properly comply with the transfer requirements it is now initiating foreclosure. MERS in turn engaged the services of robo-signers to partially comply with the requirements.

Believe it or not most Americans are convinced checking your mortgage for fraud is malarkey. They think it is some scam where by people try and get their homes for free. Let me be clear, I don’t dedicate my time and sanity to helping anyone who borrowed money to buy a house have the delusion that they don’t need to pay it back. What I do, is make sure what they pay back is what they owe and the entities that are parties in that real estate transaction operated lawfully. A very simple concept yet very controversial.

The motto of any examiner/auditor should always be to have no personal interest in the outcome of an examination and perform their task with the highest degree of professional integrity. All decisions must be exercised with due care and diligence and their conclusions based on the documents presented coupled with information gathered from the most reliable sources that are available. I’ll take that mission everyday.

Working exclusively as a business-to-business service provider, Mortgage Audits Online is able to devote ourselves to providing expert research enabling our clients to achieve results. Whether you are seeking negotiation tools, litigation support or fraud investigation our staff can help. The Mortgage Audits Online team has over 25 years of experience in private banking, accounting, underwriting, securitization auditing, title services and real estate.

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A New Tool To Address Special Needs

In Washington’s current hyper-partisan climate, a law with strong bipartisan support is worthy of notice. Yet one such law, which had the further distinction of creating a new financial planning option for individuals with disabilities and their families, may have flown under your radar as 2014 wound to a close.

Before Congress finished the year, it passed the Achieving a Better Life Experience (ABLE) Act, which President Obama promptly signed. Among other provisions, the act created the brand-new 529A account, sometimes also called a 529 ABLE plan or simply an ABLE account. Like the 529 college savings accounts with which many Americans are already familiar, 529A accounts will provide tax-advantaged benefits. Instead of helping families save for educational expenses, however, 529As will help families support loved ones who have special needs.

Since the law only passed in December, it is too early to say with precision how these accounts will look or how valuable they will be. To some extent, we will have to wait until the accounts are available to the public. Most likely, however, the new accounts will prove useful in at least some situations, even if they are not a perfect fit for everyone.

To qualify for a 529A account, a beneficiary must meet the Social Security definition of disability, which excludes short-term or partial disability. Further, a beneficiary must have developed or been diagnosed with the disability prior to age 26. In practice, the Internal Revenue Service will verify eligibility in one of two ways. First, an individual who qualifies for Supplemental Security Income (SSI) before the age threshold will automatically be eligible. If an individual does not receive SSI benefits, he or she may still qualify if a doctor submits a letter to the Treasury secretary certifying that the individual is blind or has a “physical or mental impairment which results in severe functional limitations.” The letter must also confirm that the condition has lasted, or is expected to last, at least 12 months continuously.

While beneficiary eligibility will be confirmed at the federal level, 529A programs will be state-run. As such, the programs may not roll out rapidly everywhere. Some states, including Pennsylvania, Maryland and California, are already looking into setting up 529A programs; other states may take longer to get started. As with 529 college savings plans, states will be able to impose their own additional rules and conditions when they set up such programs. States may choose to provide tax benefits for contributions, such as tax deductions, but are not required to do so.

Assets in 529As will grow tax-free, and distributions will not be taxed as long as they are used to pay for qualifying expenses. The definition of qualifying expenses for a 529A account is broad. Not only will it cover health and wellness expenses, but also housing, transportation, education, employment training and legal fees. If withdrawals are made to pay for nonqualified expenses, however, they will be taxed at ordinary income rates, plus a 10 percent penalty. The beneficiary, or a person able to make legal and investment decisions on his or her behalf, will make investment choices within the plan’s options, and can alter these elections twice every year. (This is a change from the previous once-a-year limit on existing 529s, and it applies to both 529 college savings accounts and 529A accounts.)

Perhaps most important, assets held in a 529A plan do not disqualify the beneficiary from federal and state aid, such as SSI benefits or Medicaid, as long as the total account balance does not exceed $100,000. This is a significant change, since previously, individuals with more than $2,000 in available assets were disqualified from SSI. In addition, if the 529A account balance exceeds the $100,000 limit, SSI benefits are suspended, but not terminated; if the balance falls below the threshold, SSI benefits resume. Because of this limit, 529A balances will be effectively capped at $100,000 for many beneficiaries.

While a 529A is similar to a 529 college savings account in many ways, there are some important differences in addition to the implied $100,000 funding limit. The 529As will have a yearly contribution limit that matches the federal gift tax exclusion. For 2015, that limit is $14,000 – per beneficiary, not per donor. While friends or relatives can make one-time or recurring contributions to a 529A, the account holder must be the beneficiary, and each beneficiary may hold only one account.

Further, that account must be established with the program offered in the beneficiary’s state of residence. This is a major difference; a 529 college savings account holder often shops around for a plan that offers an appealing mix of tax benefits, investment options and cost-effective administration. A 529A beneficiary will be stuck with his or her state’s plan, even if it does not compare well with those offered in other states. For states that do not offer 529As, an eligible participant may be able to seek out another state’s plan, but only if both states have set up the arrangement in advance. If the beneficiary moves, he or she will need to roll over the account into the new state’s plan.

Importantly, because the account holder must be the beneficiary, family members such as parents or grandparents will lose the option of withdrawing contributions to meet personal needs. Gifts to a 529A will be irrevocable. The accounts will not be eligible for the five-year accelerated gifting provision that applies to 529 college savings accounts, either.

The requirement that the account holder be the beneficiary may prove a complicating factor, since many beneficiaries may be minors or adults with diminished capacity. In cases where the beneficiary is not well-equipped to direct his or her own investments, careful planning will be necessary to make sure that someone with custodianship or power of attorney is positioned to manage the account.

It is also worth noting that one of the appealing features of a 529 college savings account is the ability to change the beneficiary. With 529A accounts, changes in beneficiary to a sibling or step-sibling are permitted, but would presumably necessitate a change in the account’s ownership as well, making it more complicated. This scenario may require regulatory clarification.

The 529A accounts come with one major downside, which may be a dealbreaker in certain situations. Any beneficiaries who receive Medicaid will need to proceed with caution, because the accounts include a provision allowing states to make reimbursement claims on 529A assets that remain unspent at the beneficiary’s death. The beneficiary’s estate must repay any Medicaid benefits received after the account was created out of the remaining account balance. This provision could wipe out a 529A’s balance if a beneficiary dies unexpectedly or 529A assets are not spent down over time.

Before Congress created 529A accounts, the main financial vehicle families used to provide for those with disabilities was the special needs trust. While 529As will fulfill many of the same purposes – most notably preserving state and federal benefits while providing for an individual’s other financial needs – some families may find a trust is still the better option, or may wish to consider a combination.

While a trust lacks some of the benefits of a 529A, it also comes without many of the restrictions. Allowable trust contributions are unlimited, and if structured properly, trust assets will never affect the beneficiary’s eligibility for government benefits. In addition, a 529A can only receive cash contributions, while contributions to a trust may take other forms, including securities, life insurance or tangible property. Trusts also carry the advantage of avoiding the Medicaid payback requirement to which 529A accounts are subject (as long as the trust was not funded with the beneficiary’s own savings). Families who think there may be money left over beyond a beneficiary’s lifetime, or who wish to provide for expenses that would not be considered qualified for 529A spending, may prefer a trust that grants additional security and flexibility.

On the other hand, the tax-exempt growth that 529A accounts offer will be attractive to anyone planning for someone with special needs. In addition, a 529A will almost certainly be simpler and cheaper to set up and administer than a trust, no matter what particulars a state’s plan eventually involves. A properly created special needs trust involves legal fees at the outset, along with ongoing administration expenses. This puts such a solution out of reach for many.

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How Online Financial Hackers Are Stealing From Your Wallet

One moment you are happy that you are able to control your finances and your credit card debts by having discipline and control on all your transactions. The next moment, you are bombarded with a long list on your credit card bill-transactions you may not even have dreamed of making in the first place. What happened? What will you do? As you flood yourself with all the possible and endless possibilities, you will begin to realize that you have been hacked! While the rise in technology has given us a lot of convenience, it has also posed a greater potential threat if we are not careful on how to propagate its use.

How did they get your vital information?

1. Skimmers

What are skimmers? Skimmers are devices used to scan and store your personal data from your credit or debit cards. There are many forms of skimmers and various ways to transfer data from a skimmer to a hacker’s device.

One of the most popular type of skimmers are those inserted in ATM card slots. Often, you may think that you are just doing normal bank transactions only to find out the next few days that your whole account has been hacked and emptied. Another form of skimmers are those used by waiters, bar tenders and other people you may be giving your credit card to but are unable to follow or see where they are going with your card. They would simply swipe your card on their skimmer device and all your data gets stored there. Some hackers go to the extent of distracting clerks in stores and swapping the device used to swipe your card and replacing it with one of their owns. As the clerks continue to swipe in peoples cards, the device continues to store information until such time the hackers will return for the device. Skimmers are often used with devices which have the use of credit or debit cards but are unmanned. This is easier for them to manipulate and get all they need.

2. Phishing and Malwares

This is a very popular modus operandi. Somebody sends you an email-it may even come from an address you know and sends you an attachment that seems to pose no harm in it. When you open it, malware immediately gets into your device and gathers all your information. This is why you need to keep your financial information from emails that you open in public computers. Make sure that you only open important information on devices that you trust.

We can never avoid the advancement in the way people obtain and steal our information and assets as the development grows side by side with the development with technology. Hackers will do all that they can to try to squeeze out anything and everything from you. Take caution all of the time.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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Give a Chance to Binary Options Trading This Season

Binary options trading has a lot of rumors and controversy around it, but it is, in fact an easier and enjoyable form of trading. Especially if a person is new to the world of trading, as this is easy to understand. In binary options trading, a trader bets on stock and either earns money if it matches within a certain amount of time or loses it. That is why it’s a risky but equally exciting way of earning money. There are just two options of ‘yes’ or ‘no,’ hence the name binary.

If the stock price does not fall on the correct side of the strike price within the expired time and date, then the trader loses the money. But if it does fall on the correct side, the trader gets a profit.

For example, if a stock is trading at $60, the binary option has a strike price of $65 and expires at 12 pm the next day. The trader can buy the option for $50. If, after the expired time, the money goes above $65, say at $100, then the trader gets a profit of $50 (100 – 50). But if the money falls below $65, that is, it’s out of money, then the trader suffers a loss. Either way, it is good for practicing day trading as it helps in building an accurate intuition.

Another important part of binary options trading can ensure that the trader is not getting into any scam sites. This is because there have been cases of the trading system being rigged and the company profiting from all the activities. That is why a binary options broker is essential for the trading to be legit. Brokers help manage the amount, and they also do not take any commission for a trade that ended in a draw. Brokers are necessary for any trading because whatever profit the trader earns from trading will be their own wealth. There are no cuts from the amount, except for the commission the broker gets. But the majority of the amount goes to the individual.

Here are some of the benefits of having a brokerage account and a stockbroker:

· Trade with many companies – The person can place their options on any stocks that the broker has access to. And this may be every company listed in the New York stock exchange or Nasdaq stock market.

· Individual and independent trading – With brokers, an individual has direct access to the foreign exchange in stocks. That gives the independence to invest in international stocks and decide the stock selection.

· One-time money management – Many brokers understand the importance of other investments like bonds, mutual funds, and bank account products. Hence the broker lets the trader get a single environment that can take care of all this, letting the person have a simplified path to money management and not have accounts spread out for different investments.

· Customer service – Brokers also give financial advice that goes beyond finance or trading. Every broker has a different form of service, but working with a broker will also help get different resources for better managing the finances.

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